Public Relations is its most basic form is connecting a company, corporation, or high profile figure to the public, and establishing trustworthy relationships with them. How does blogging help this ? It helps by allowing the public to follow a company, corporation, or high profile figure though there day to day working's. this helps establish that there not just a name there are people behind the name, that has a personality and a history. This is especially useful when your a company or a high profile figure that relies on the public to support them or buy there consumables and products.
The blogging aspect also is conducted on the Internet to which in Australia/Oceania 61.3% of the population is connected to. This allows mass communication across the country and global region. I also believe that due to the nature of blogging it is a medium that focus towards connecting to the techno savvy youth of today, by sharing similarities with popular social networking sites like facebook, myspace and twitter.
That is my personal view of why blogging is useful in Public Relations.
Well done Hartley
ReplyDelete